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This web site states the following, "Dear Current or New Homeowner,." We noticed that the web site also said " Id like to welcome you to the area and introduce you to BostonBlinds." It also said " Let me help you shop in the comfort of your home or visit our showroom in Newton. Ill be happy to show you the latest in window fashions, including a full line of honeycomb shades, wood blinds, vertical blinds, horizontal minimicro blinds, custom roman shade and interior wood shutters all from the HunterDouglas window fashions. Page to find the BostonBlinds. Images provided on this we." The header had Blinds as the highest ranking optimized keyword. It is followed by Mini Blinds, Window Coverings Retail, and Cape Cod which isn't as ranked as highly as Blinds. The next words bostonblinds.com uses is Newton. MA was included and might not be viewed by search engines.